Dictionary

brand parity en · NOUN

Meanings

1. (uncountable) The perceived sameness in quality and function among competing consumer products of differing brands.
   • "Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand." 1983 Dec. 19, Television/Radio Age, vol 31, p. 115 (Google snippet view)
   • Joe Gibbs Racing Toyota Camry, ran a blistering 188.830 mph. If NASCAR is looking for proof of brand parity, these final top testing speeds suggest that parity has been achieved. . . . The Ford was Matt Kenseth's Roush Fenway Fusion, with a speed of 188.494, third was Reed Sorenson's Chip Ganassi Racing Dodge Charger at 187.915 mph, and fourth was Gordon's Hendrick Motorsports Chevrolet Impala at 187.837 mph. 2008 January 10, Steven Cole Smith, “Mears' crew chief deals with changes”, in Orlando Sentinel, retrieved 04 Oct 2013:
   • Some years ago, BBDO conducted a worldwide study on brand parity. . . . What we found was that in every corner of the world, consumers thought that in most cases, products within a given category were essentially the same. 2005 April 7, Equifax Canada, “Is advertising really building brands?”, in financialexpress.com, retrieved 04 Oct 2013:
   • This is called "brand parity," when the only real difference between products is their ads. 1994, Leslie Savan, The Sponsored Life, →ISBN, page 304:

Relateds

brand equity