banner blindness en · NOUN
Pronunciation
- (Australia) audio
Etymology
Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web
Meanings
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(uncountable) A tendency to ignore banner ads and similar-looking banners on websites.
While consumers learned to develop "banner blindness" when performing keyword queries on search engines,[…]
2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales:
Translations (6)
sv bannerblindhet (desensitization to attention-attracting means) · ru невосприимчивость к рекламным объявлениям (desensitization to attention-attracting means) · es banner blindness (desensitization to attention-attracting means) · fi bannerisokeus (desensitization to attention-attracting means) · ru баннерная слепота́ (desensitization to attention-attracting means) · es ceguera a banner (desensitization to attention-attracting means)