Dictionary

badvocate en · NOUN

Etymology

Blend of bad + advocate.

Meanings

1. One who engages in badvocacy
   • Taking such a transparent, honest approach can even provide "an opportunity to change a badvocate, into a potential advocate,” says Bough, as long as communications are authentic and sincere. 2010, Antony Young, Brand Media Strategy:
   • In this case, a company ought to determine whether an individual who discusses company products is a valuable marketing resource (advocate) or a threat to the brand (badvocate). 2011, Clarke L. Caywood, The Handbook of Strategic Public Relations and Integrated Marketing Communications, page 151:
   • One type of badvocate, sometimes identified as a troll, is a hacktivist. 2014, Deborah Gonzalez, Managing Online Risk: Apps, Mobile, and Social Media Security, page 66:

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