backsell en · NOUN
Etymology
From back- + sell.
Meanings
-
The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.
1984, Industrial Marketing Digest, volume 9, page 132:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| backsells | Number=Plur | lexicographic |