astroturfing en · NOUN
Etymology
From AstroTurf (“a synthetic substitute for grass”), a play on grass roots, as in “fake grass roots”. Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf."
Meanings
- (qualifier:now social media, uncountable) The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion.
Relateds
Synonyms
Translations (11)
cmn 偽草根 /伪草根 (disguising of an orchestrated campaign) · fi tekonurmetus (disguising of an orchestrated campaign) · pt astroturfing (disguising of an orchestrated campaign) · fi astroturffaus (disguising of an orchestrated campaign) · nl astroturfing (disguising of an orchestrated campaign) · cmn 假草根運動 /假草根运动 (disguising of an orchestrated campaign) · de Vortäuschen einer Basisbewegung (disguising of an orchestrated campaign) · pl astroturfing (disguising of an orchestrated campaign) · fi mielipiteiden ostaminen (disguising of an orchestrated campaign) · de Tarnung einer Kampagne als Volksbewegung (disguising of an orchestrated campaign) · fr astroturfing (disguising of an orchestrated campaign)