antimarketing en · ADJ
Etymology
From anti- + marketing.
Meanings
-
Opposing marketing.
This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.
1989, John E. G. Bateson, Managing services marketing: text and readings:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| more antimarketing | Degree=Cmp | lexicographic | |
| most antimarketing | Degree=Sup | lexicographic |
Translations (1)
pt antimarketing (opposing marketing)