ambush marketing en · NOUN
Meanings
- (uncountable) A marketing strategy wherein advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.
Translations (3)
pl marketing pasożytniczy (strategy wherein advertisers associate themselves with an event without paying any sponsorship fee) · pt marketing de emboscada (strategy wherein advertisers associate themselves with an event without paying any sponsorship fee) · pl marketing podstępny (strategy wherein advertisers associate themselves with an event without paying any sponsorship fee)