aegyo en · NOUN
Pronunciation
- /ˈɛɡ.joʊ/ (General-American)
- /ˈeɪɡ.joʊ/ (General-American)
- (US) audio
Etymology
Borrowed from Korean 애교(愛嬌) (aegyo).
Meanings
-
(qualifier:South Korean idol fandom, uncountable) Cuteness, adorableness, charm.
A few years ago, the trend for girl groups was to show innocence and aegyo, a Korean term meaning acting cute.
2014, Nagyon Kim, "Broadcasting companies impose stricter rules on K-pop choreography", Tiger Times (Seoul International School), March 2014, page 8The members performed 'Touch' and 'Good Thing' with copious amounts of aegyo which made it impossible not to grin.
2019 August, Helen Rodgers, “NCT 127: Live In London”, in UKP Magazine, page 12:The chemistry and friendship between the members was obvious as they joked and teased with one another, embarrassing each other with aegyo.
2020 May, Brianna Reason, “SuperM: Live In London”, in UKP Magazine, page 17: