advergame en · NOUN
Pronunciation
- /ˈæd.vəˌɡeim/ (Received-Pronunciation)
- (US) audio
- /ˈæd.vɚˌɡeim/ (General-American)
Etymology
Blend of advertisement + game.
Meanings
-
(informal) A computer game published by an advertiser in order to promote a product or service.
Some advertisers have taken casual gaming a step further, creating their own casual games — sometimes called advergames — and posting them on their Web sites.
2007 January 24, Louise Story, “More Marketers Are Grabbing the Attention of Players During Online Games”, in New York Times:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| advergames | Number=Plur | lexicographic |