above the fold en · ADP
Meanings
- Situated in the upper half of the front page of a broadsheet newspaper, and thus more prominent, as the lower half is not usually visible when the folded newspaper is displayed for sale.
- (qualifier:web and application design) By extension, situated near the top of a web page or application screen; not requiring scrolling. See above the scroll.
- Occupying an exclusive position of relative prominence
Antonyms
below the scroll (antonym(s) of “near the top of a web page or application screen”) · below the fold
Synonyms
above the scroll (near the top of a web page or application screen)