RushTok en · PROPN
Etymology
From rush + -Tok.
Meanings
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(qualifier:social media) The community of TikTok users who are participating in a sorority rush (a regulated period of recruitment for sororities).
RushTok, which primarily features videos of PNMs describing their OOTD (outfit of the day) for each of the main sorority events at Southern universities, is a way for those rushing to document and share their experiences with the recruitment process.
2023 August 18, Allison Armijo, “Bama Rush TikTok explained: Guide to RushTok phenomenon”, in Los Angeles Times, Los Angeles, Calif.: Los Angeles Times Communications, →ISSN, →OCLC, archived from the original on 18 Aug 2023:If this combination of words means anything to you, you have probably been watching sorority rush videos on TikTok. If not, that's OK — there's still time to figure out the rhythms and codes of RushTok, one of the platform's latest viral hits.
2021 August 17, Allie Jones, “What is #BamaRush? Decoding RushTok on TikTok”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 22 May 2023:"I have seen girls get cut from houses they want — they end up leaving to go to a different school," said Kylan Darnell, 21, a senior at the University of Alabama and the queen of #RushTok, with more than 1 million followers on TikTok.
2025 August 10, Jeanette Settembre, “Inside the wild, pricey sorority rush season, fueled by TikTok, helicopter moms and hired consultants”, in New York Post, New York, N.Y.: News Corp, →ISSN, →OCLC, archived from the original on 11 Aug 2025: