Dictionary

Pepsi Challenge en · NOUN

Etymology

Derived from marketing promotion by Pepsi, introduced in 1975, in which consumers taste one unlabelled cup of Pepsi and one of Coca-Cola and select which drink they prefer.

Meanings

1. A comparison between two unlabelled products.
   • Consumers need a reason to go into a store and take the “Pepsi Challenge” between the cheaper headphones and the higher-quality ones. 2010 November 27, Billboard, volume 122, number 39, Nielsen Business Media, Inc., →ISSN, page 22:

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