Dictionary

McDonaldization en · NOUN

Etymology

Etymology tree English McDonald English -'s English McDonald's Proto-Indo-European *-id- Proto-Indo-European *-yéti Proto-Indo-European *-idyéti Proto-Hellenic *-íd͏̌d͏̌ō Ancient Greek -ῐ́ζω (-ĭ́zō)bor. Late Latin -izōder. Middle French -iserbor. Middle English -isen English -ize Proto-Indo-European *-tis Proto-Indo-European *-Hō Proto-Indo-European *-tiHō Proto-Italic *-tiō Latin -tiō Latin -ātiōlbor. Old French -ationbor. Middle English -acioun English -ation English -ization English McDonaldization From McDonald's + -ization. Popularized by the American sociologist George Ritzer in his book The McDonaldization of Society (1993), based on an essay of the same title he published in 1983.

Meanings

1. (uncountable) The process by which institutions in society become standardized and focused on efficiency and predictability.
   • Almost all social institutions (for example, education, sports, politics, and religion) were adapting McDonald's principles to their operations. And McDonaldization was spreading around the world—fast-food croissanteries in Paris (of all places), Kentucky Fried Chicken in Beijing, McDonald’s in Beijing and Moscow. 1996, George Ritzer, “Preface to the First Edition”, in The McDonaldization of Society […] , revised edition, Thousand Oaks, Calif.: Pine Forge Press, →ISBN, page xviii:

Forms

Relateds

Walmartization · McJob · Starbucksification · Disneyfication · Walmarting

Translations (2)

eo mikdonaldzigado (process by which institutions in society become standardized and focused on efficiency and predictability) · pl makdonaldyzacja (process by which institutions in society become standardized and focused on efficiency and predictability)

wikipedia: The McDonaldization of Society