At the end of the process, the company has a topic and a dollar amount — the term's "lifetime value," or LTV — that Demand expects to generate from any resulting content. 2009 October 19, Daniel Roth, “The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model”, in Wired, volume 17, number 11, →ISSN:
(abbreviation, alt-of, countable, initialism, uncountable) Initialism of loan-to-value.