Joe's Diner en · PROPN
Etymology
Joe's + Diner
Meanings
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A placeholder name for a fictional or hypothetical everyman's restaurant, particularly a single small, local business contrasted with large businesses or franchises.
If you are trying a case in an unfamiliar jurisdiction, arrive a few days early. Walk around town. Get a haircut at the local barbershop. Grab a burger at Joe's Diner.
1999, John G Koeltl, John S Kiernan, The Litigation Manual, page 163:In the hamburger segment, for instance, competition had gone from Joe's Diner versus McDonald's to McDonald's versus Burger King versus Wendy's versus Hardee's.
2002, Clayton W. Barrows, Thomas F. Powers, Jo Marie Powers, Introduction to the Hospitality Industry, Fifth Edition and NRAEF Workbook Package, page 148:Whether your business is called "Exxon" or "Joe's Diner," the name is a valuable asset.
1983, Fred Steingold, Legal Master Guide for Small Business, page 206:I don't care whether you are working in Joe's Diner or at The Four Seasons; your customer should never have to give your service enough thought to evaluate it.
2003, Carrie Bickner, Web Design on a Shoestring, page 34:For quotations using this term, see Citations:Joe's Diner.