Huggie en · NOUN
Etymology
Back-formation from Huggies, an American company that sells disposable diapers; compare pamper (“alternative form of pampers; a diaper, nappy”), derived from the diaper brand Pampers by Procter & Gamble.
Meanings
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(informal, uncommon) A diaper made by the Huggies company.
There have been some excellent recent examples of firms extending the life of a customer by adapting a marketing strategy. Kimberly-Clark, manufacturer of Huggies disposable nappies, was subject to the limitations imposed by the fact that the 'life' of a Huggie customer (the baby) averaged only 18 months, until the child became toilet-trained. Market research also revealed a considerable degree of guilt among parents.
2019, Svend Hollensen, Marketing Management, Pearson Education, →ISBN, Increasing CLTV, unnumbered page:Zac rubbed his red eyes. "She's done a poo." "It's all right, I'll go," said Merridy, relieved to have an excuse. She put her sun hat back on and went to fetch a Huggie from the supply that she kept handy in the spare bedroom.
2010, Nicholas Shakespeare, Secrets of the Sea, Random House, →ISBN, page 203:"Does anyone have a Huggie?" If this disposable diaper trend continues, it's also possible that CO's in wartime will no longer be conscientious objectors, but rather cloth objectors.
1994, Carole Achterhof, Life with a Channel Surfer, Bare Bones Books, →ISBN, page 79:I was on a long road trip with my 3-year-old daughter and newborn twin boys. It was about 2:00 in the morning. […] All of a sudden I realized I had to pee. Badly. There was no way I was pulling into a rest stop at this hour all by myself. […] After a few frantic minutes, I had a brilliant plan. I reached into the twins' diaper bag, pulled out a diaper and thought, "Yes!" slid my pants down, placed not one, but two Huggies® under myself, and aahhhh...sweet relief.
2009, Rebecca, “Road Trip”, in Jen Peters, Ginger Highland, editor, Mother of the Year: The Adventures and Misadventures of Parenthood, 2 edition, Leisure Arts, →ISBN, page 97:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| Huggies | Number=Plur | lexicographic |