Even outside openSNP, the largest use case for DTC genetic data was not biomedical research or research in big pharma. 2025 March 31, Bastian Greshake Tzovaras, “Sunsetting openSNP - a personal retrospective”, in Bastian Greshake Tzovaras:
(abbreviation, alt-of, initialism, not-comparable) Initialism of direct-to-cell/direct-to-cellular/direct-to-cellphone