CDI factor en · NOUN
Pronunciation
- (Australia) audio
Etymology
From CDI (“chicks dig it”) + factor.
Meanings
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(US, slang, uncountable) An intangible quality of certain items of professional equipment that is believed to stir inordinate interest in obtaining the item because it makes the possessor feel confident, cool and thus desirable to women.
You don't buy a LaRue because you want lightweight. You buy it for the durability (And the CDI factor)
2007, Patrick Sweeney, The Gun Digest Book of the AR-15, Volume 2, Gun Digest Books, page 109:'Never decide Pattern A just looks cooler than Pattern B. The Marine Corps call that a "CDI factor" – chicks dig it,' said Timothy O'Neill, a former professor of engineering psychology at West Point who has spent 37 years concocting and analyzing the latest in military camouflage
2012 July 17, Bill Briggs, “Uncloaked: How Army is testing new camo to replace flawed design”, in NBC News, archived from the original on 30 Aug 2012:Instead of donning their equipment for the right reasons, with the understanding that it takes thousands of hours to attain a basic skill level, some Special Operations soldiers wear their gear for the CDI (chicks dig it) factor and forget the reality that this is hard work.
2011, Paul R. Howe, Leadership and Training for the Fight: Using Special Operations Principles to Succeed in Law Enforcement, Business, and War, Skyhorse Publishing, page 12:[…] SWAT is a highly-specialized skill that takes recurrent (and expensive) training to maintain. Simply kitting out police officers in high-CDI-factor equipment is not enough.
2015, David G. Bolgiano; L. Morgan Banks, III; James M. Patterson, Virtuous Policing: Bridging America's Gulf Between Police and Populace, CRC Press, page 89: