(qualifier:incel slang) Synonym of Chadlite (“a man of a slightly lower ranking on a scale of physical attractiveness than Chad”)
Members then rate the user, with men who are 10/10 deemed "Chads," those just below them "Brads," those who are around 5/10 "normies," and those who are 3/10 or lower "subhuman" or "ogres." 2025 April 22, Frances Willick, “'Your face looks grotesque': How looksmaxxing can harm young men and boys”, in CBC News, archived from the original on 22 Apr 2025:
A diminutive of the male given names Bradley, Bradly, and Bradford, also used as a formal given name.
As journalist Brad Polumbo pointed out, Kirk previously wrote on X: "Hate speech does not exist legally in America. There's ugly speech. There's gross speech. There's evil speech. And ALL of it is protected by the First Amendment. Keep America free." 2025 September 16, Robby Soave, “Pam Bondi Is Really Wrong About Hate Speech”, in Reason:
[…] Brad Schimel wants to make sure women don’t have the right to make their own health care decisions. If he wins, that right is gone,” Crawford says in the ad. 2025 March 29, David Wright and Alex Leeds Matthews, “Musk flexes influence as Wisconsin Supreme Court race smashes spending records”, in CNN: