Adpocalypse en · PROPN
Etymology
From ad + -pocalypse.
Meanings
-
(Internet) A series of events whereby advertisers stopped their marketing campaigns on the video-sharing site YouTube, causing YouTube to introduce stricter guidelines on video monetization.
In response to the uproar, popularly called the “Adpocalypse,” the platform introduced a vague new policy of automated demonetization to appease advertisers, but they drew remarkably wide lines for the AI carrying out these changes.
2017 December 8, Rachel Dunphy, “Can YouTubers Survive the Adpocalypse?”, in Daily Intelligencer:However, YouTube insists that your content must be “ad friendly” if you want to monetize on it. As of 2019, YouTube has experienced three Adpocalypses, […]
2020, Chandler Wright, Social Media Marketing 2019, page 89:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| Adpocalypses | Number=Plur | lexicographic | |
| adpocalypse | alternative | lexicographic |